Haagen-Dazs's E-Business Analysis Essay Example | Topics and Well Written Essays - 3000 words

Haagen-Dazs's E-Business Analysis - Essay Example HÃ ¤agen-Dazs is a very old brand of ice cream that was first introduced in 1961 by the Polish immigrants Rose Mattus and Reuben. In the beginning, the business had only offered three flavors of ice cream. These flavors included chocolate, vanilla, and coffee. Additionally, the first business shop was established in the Brooklyn, New York in 1976. After that, this business evolved to a huge extent and became a huge corporation. Presently this United States based business is having its franchises all through the United States and over 54 nations all through the world. Moreover, HÃ ¤agen-Dazs also manufacture ice cream, cakes, bars, frozen yogurt, and sorbet. This business was launched by Reuben Mattus who was a young industrialist and having a fervor for excellence and a dream for offering the best ice-cream ever at that time. The establishment of business was aimed to offer quality ice cream to the community. Additionally, the business was initiated as a small business setup and then it turned into a huge business setup. In addition, the ice cream products of the HÃ ¤agen-Dazs brand rapidly developed a loyal customer market. HÃ ¤agen-Dazs initial achievements were attained through idle talk as well as great honor. Moreover, without taking the advantage of any advertisement technique the business of HÃ ¤agen-Dazs grown rapidly. Initially, the ice cream was simply available at gourmet shops located in New York afterward its delivery extended all through the United States. ... Initially, the ice cream was simply available at gourmet shops located in New York afterward its delivery extended all through the United States (HDIP, Inc., 2011). Presently this business is one of the main and biggest ice cream businesses in US and this business is offering a variety of ice cream products. This aspect enabled the business to attain higher customer satisfaction, confidence along with market share. Figure 1Main page of Haagen-dazs, Source: http://www.haagen-dazs.com/ 3- Branding This section discusses some of the main aspects about products branding available at Haagen-Dazs business. In this scenario I will outline different approaches and policies to assess the overall branding tactic and policy of the business: 3.1- Branding Basic Theme Haagen-Dazs has established the business brand on the basis of its high quality ice cream flavors. In this scenario this business offers a variety of quality based and luxury ice cream brands for mature people. In the start Haagen-D azs introduced the ice cream product which was approximately for all time inexpensively available ice cream at the marketplace. Initially the business has tried to pay great attention towards the household, men, women and children marketplace. However in current years Haagen-Dazs has proficiently introduced a latest idea of ice cream product that ice cream could be of high-status, special, tasteful and good looking. Through this type of business and product marketing the Haagen-Dazsturn became one of the bestselling brands among the fantastic-quality brands of this category (Adbrands.net., 2011) and (ICMR, 2011). 3.2- High Quality Haagen-Dazs has established the basic theme ‘no compromise on ice cream quality’ for its business. Haagen-Dazs recognized that