Media Buying Assignment Example | Topics and Well Written Essays - 750 words

Media Buying - Assignment Example2. The exterior back cover is outside back page of any magazine which is seen by everyone. It is also considered the best exposure just succeeding(prenominal) to the cover page. The rate for outside back cover (1 * rate) in Canadian Geographic is $ 22,470.4. BBM provides video ac exist facility, receive and send messages with unlimited length, real cartridge clip confirmation facilities when messages are being delivered, written and read. It buns also send files, documents, music, and videos up to 16 MB.5. Three time categories for television advertising are dawning drive time which is from 6 A.M. to 10 A.M., Midday which is from 10 A.M. to 3 P.M. and afternoon and evening time which is from 3 P.M. to midnight.6. The full form of GRP is Gross Rating Point. It measures total rating points during a advertising campaign. A rating point can be defined as one percent of the targeted and potential audience. weighing of GRP is Actual reach * Frequen cy = GRP.7. Day part is a method through which division of time for radio or television advertisement can be done in a dependable and standardized way. Outline of a possible day part classification is as follows Morning drives (6-10 A.M.), sidereal day (10 A.M. to 3 P.M.), Afternoon drive (3 P.M. to 7 P.M.), Night time (7 P.M. to 12 A.M.) and Overnight time (12 A.M. to 6 A.M.).8. Three basic steps which are involved in buying direct mail are choosing the right list make the right offer and distri providedion. At first target list should be identified and then define the order after selecting the proper format and at last but not the least track the result of the buying procedure through the direct mail.Ad size of it will be 4 columns wide and 6 column inches deep. Ads will be black and snow-clad and frequency 2 ads per week Tuesday and Friday. Continuity will be 6 weeks. After considering all these criteria the cost will be $ 6.267 * 2 * 8 = $ 100.27 (Times